Vores historie

VORES HISTORIE

Odd Molly is a Swedish clothing brand founded in 2002 with a vision of producing clothes that symbolize female strength, courage and love. Our garments are lovingly created and characterized by high quality, colors, patterns, natural materials and handmade details. The brand has taken inspiration from Molly, a woman who lived a bohemian skating life in Venice Beach in the 80's. Molly is brave, breaks conventions and follows her heart in whatever she does. She is humble and caring - she is a symbol of what Odd Molly represents. Odd Molly wants every woman to be her best self!





HURTIGE FAKTA

Grundlagt i 2002
Hovedkontor: Stockholm, Sverige
Noteret på Nasdaq OMX i 2010





SIDEN BEGYNDELSEN



2019

• Odd Molly launches an ambassador collaboration with the artists Neneh Cherry and Titiyo. Advertisements on the artists in this Spring's Tribute collection rolls in Stockholm's subways, at bus stops around Sweden and in several newspapers.
• February 7, Odd Molly opens a new store at NK, a high-end warehouse in Stockholm, Sweden.

2018

• The retail industry is changing and Odd Molly likewise. This year we have been working to strengthen our customer offering, user accessibility and further focus on digital sales.
• Jennie Högstedt Björk is appointed as Odd Molly´s new CEO in August 2018.
• Odd Molly continues to make ongoing changes and adjustments to the organization with the aim of optimizing processes and increasing efficiency. The profitability of the various sales channels is in focus and the company is working to adapt its presence in different markets based on conditions and potential.
• Odd Molly is the proud sponsor of the successful music festival Queens of Pop, which takes place in Helsingborg and in Uppsala. What distinguishes the festival is that it is only female artists who participate as for example Zara Larson, Icona Pop and Sarah Klang.
• Odd Molly initiates a successful collaboration with Heja Livet (a social network for women) and organizes a sailing trip with young female entrepreneurs to Greece.

2017

• 2017 will be a year when we take measures that costs in the short term, but which promotes the goals of strengthening our position in the Nordic region and expanding Odd Molly's lifestyle concept internationally.
• E-commerce drives growth.
• New product lines for underwear and baths have been developed, both of them were received very positively by our customers.

2016

• 3 nye butikker i Sverige, 1 ny butik i Norge, 1 partnerbutik i Bratislava og 3 partnerbutikker i Colorado, USA
• 11 nye shop-in-shops i Sverige og Norge
• Lancerer vores skokollektion, vores første sportstøjskollektion og vores undertøjskollektion.

2015

• 4 nye butikker i Sverige, 1 ny butik i Finland og 1 partnerbutik i Prag, Tjekkiet
• 11 nye shop-in-shops i Sverige og Finland
• Lancerer vores home-kollektion, vores fantastiske badetøjskollektion, regntøjskollektion og vores 100 % økologiske Daydream-kollektion

2014

• Tribute-kollektionen med vores mest eksklusive varer bliver præsenteret på nye markeder
• Fortsat åbning af 3 butikker og 8 shop-in-shops i Sverige

2013

• Åbner vores første butik med et nyt butikskoncept og 3 shop-in-shops som en del af vores detailudvidelsesstrategi

2012

• Fejrer vores 10 års jubilæum med vores største modeshow nogensinde under Stockholms modeuge

2008-2011

• Udnævnt som årets brand i 2007 af Svensk Handel
• Karin Jimfelt-Ghatan vinder en prestigefyldt designpris, “Guldknappen”, uddelt af magasinet Damernas Värld
• Åbner vores første butik - i Stockholm
• Første reklamekampagne med Helena Christensen som ansigt for Odd Molly
• Odd Molly-aktien bliver noteret på NASDAQ OMX Stockholm 21. juni 2010
• Vinder Best New Store of the Year Los Angeles, LA Magazine

2002-2007

• Virksomheden bliver grundlagt af Karin Jimfelt-Ghatan, Per Holknekt og Christer Andersson
• Vinder International Baltic Fashion Awards Prêt-à-porter i Tyskland
• Åbner et kontor i Los Angeles og afholder et modeshow i Hollywood, USA
• Vinder Stockholms handelskammers pris Export Hermes for et succesfuldt eksportsalg



Odd Molly er et brand med ånd, hjerte og bevidsthed.

Odd Molly er også et kærligt brand med store ambitioner, men stadig et brand, der aldrig vil tage sig selv for højtideligt. Odd Molly-ånden vil gerne stille
sin sult efter mere og samtidig være fuldstændig fantastisk.

Vi vil gerne tro på, at vores kunder – skønne kvinder fra hele verden – har de samme cool kerneværdier.

Vores fejring af alle kvinder i hele verden og vores måde at fejre de ting, vi værdsætter allerhøjest. Menneskene, stederne og øjeblikkene
har gjort os til det, vi er i dag.